j. walter thompson, also known as james walter thompson, was an american advertising pioneer. he was born in pittsfield, massachusetts, on october 28, 1847. in 1864, he started working for carlton & smith, an advertising agency, as a bookkeeper. he eventually became a solicitor and salesman for the agency. in 1877, thompson bought the agency and renamed it the james walter thompson company. under his leadership, the agency became one of the largest and most successful advertising agencies in the world. thompson is credited with developing many innovative advertising techniques and strategies, including the use of market research, branding, and product differentiation. he died in 1928.
Questions & Answers
Where is James Walter Thompson from?
James Walter Thompson was born in United States of America.
In which historical period did James Walter Thompson work?
James Walter Thompson worked in the 19th-Century period. The period situates the artist's activity in history.
Where are James Walter Thompson's artworks mapped by subject?
The Subject Atlas of James Walter Thompson is a page that maps the artist's artworks by their subjects.
