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Edward Joseph Ruscha Iv
OOF

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Edward Joseph Ruscha Iv

OOF

Acrylic On Canvas
WallArt
Pop Art
1963
182.0 x 170.0 cm
MOMA - Museum of Modern Art

Experience Edward Ruscha’s iconic 'OOF'. A seminal Pop Art piece featuring bold yellow letters & minimalist design. Hand-painted reproduction available at WahooArt.com.

Discover Ed Ruscha (b. 1937), a Pop Art pioneer known for paintings blending typography, photography & American landscapes. Explore iconic works like 'Every Building on Sunset Strip'!

The artwork displayed on this page is protected by copyright law, which means we cannot legally create or sell an identical reproduction. This protection is enforced under international agreements such as the Berne Convention and by national laws, including those outlined by the U.S. Copyright Law - Title 17.

This method fully complies with copyright regulations because it does not involve copying or duplicating the protected artwork. Instead, it is a creative reinterpretation - a new painting that is influenced by the original but not identical to it.

Giclée / Art Print

Museum-quality giclée or canvas print with fast production and flexible finish options. ( Buy Hand Made Painting Switch to Digital Image)

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Print on Cotton Glossy Canvas

Print on Matt Cotton Canvas

Print on Matt Archival Canvas

Print on Matt Archival Canvas with Outer Frame and Acrylic Glass

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Framed

Framed with Antique Wood Gesso

Corner sample of the WhiteWrap canvas edge finish, stretched on solid wood bars

White $1

Corner sample of the BlurSideWrap canvas edge finish, stretched on solid wood bars

Blurside $1

Corner sample of the ExtendedWrap canvas edge finish, stretched on solid wood bars

Extended $1

Corner sample of the P118B picture frame: moulded polystyrene, 5 cm wide and 3 cm thick

P118B $10

Corner sample of the P118H picture frame: moulded polystyrene, 5 cm wide and 3 cm thick

P118H $10

Corner sample of the P118W picture frame: moulded polystyrene, 5 cm wide and 3 cm thick

P118W $10

Corner sample of the P438Z picture frame: moulded polystyrene, 5.5 cm wide and 3.5 cm thick

P438Z $10

Corner sample of the P508JH picture frame: moulded polystyrene, 7 cm wide and 3.5 cm thick

P508JH $12

Corner sample of the P508YH picture frame: moulded polystyrene, 7 cm wide and 3.5 cm thick

P508YH $12

Corner sample of the P805H picture frame: moulded polystyrene, 5 cm wide and 3.5 cm thick

P805H $10

Corner sample of the P805Z picture frame: moulded polystyrene, 5 cm wide and 3.5 cm thick

P805Z $10

Corner sample of the P919BZ picture frame: moulded polystyrene, 7 cm wide and 3.5 cm thick

P919BZ $10

Corner sample of the P919G picture frame: moulded polystyrene, 7 cm wide and 3.5 cm thick

P919G $10

Corner sample of the P919XJ picture frame: moulded polystyrene, 7 cm wide and 3.5 cm thick

P919XJ $10

Corner sample of the P959ZH picture frame: moulded polystyrene, 5 cm wide and 3 cm thick

P959ZH $10

Corner sample of the P968JZ picture frame: moulded polystyrene, 6 cm wide and 4 cm thick

P968JZ $12

Corner sample of the W106C picture frame: solid wood, 5 cm wide and 3 cm thick

W106C $8

Corner sample of the W218G picture frame: solid wood, 5 cm wide and 3 cm thick

W218G $10

Corner sample of the W218JH picture frame: solid wood, 5 cm wide and 3 cm thick

W218JH $8

Corner sample of the W218Y picture frame: solid wood, 5 cm wide and 3 cm thick

W218Y $10

Corner sample of the W307PJ picture frame: solid wood, 6 cm wide and 3 cm thick

W307PJ $10

Corner sample of the W316G picture frame: solid wood, 6 cm wide and 3 cm thick

W316G $10

Corner sample of the W316PJ picture frame: solid wood, 6 cm wide and 3 cm thick

W316PJ $8

Corner sample of the W316Y picture frame: solid wood, 6 cm wide and 3 cm thick

W316Y $10

Corner sample of the W398PJ picture frame: solid wood, 5 cm wide and 3 cm thick

W398PJ $8

Corner sample of the W4111J picture frame: solid wood, 6.5 cm wide and 3.5 cm thick

W4111J $10

Corner sample of the W500HY picture frame: solid wood, 7 cm wide and 5 cm thick

W500HY $15

Corner sample of the W500JH picture frame: solid wood, 7 cm wide and 5 cm thick

W500JH $15

Corner sample of the W692G picture frame: solid wood, 8 cm wide and 4 cm thick

W692G $12

Corner sample of the W849H picture frame: solid wood, 5 cm wide and 3 cm thick

W849H $8

Corner sample of the W940BG picture frame: solid wood, 7.5 cm wide and 4.5 cm thick

W940BG $15

Corner sample of the W953PJ picture frame: solid wood, 6 cm wide and 3.5 cm thick

W953PJ $8

Corner sample of the H24-GOLD picture frame: carved wood with gesso, 10 cm wide and 6 cm thick

H24-GOLD $30

Corner sample of the H24-SILVER picture frame: carved wood with gesso, 10 cm wide and 6 cm thick

H24-SILVER $30

Corner sample of the H36-GOLD picture frame: carved wood with gesso, 15 cm wide and 6.5 cm thick

H36-GOLD $45

Corner sample of the H36-SILVER picture frame: carved wood with gesso, 15 cm wide and 6.5 cm thick

H36-SILVER $45

Framed

Description from JS

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Type the width and the height you need, to fit your frame or your wall. A print can only be cut, never made bigger than the picture, so a size with a different shape loses a part of the image. We send you a digital mockup to approve before we print anything. The picture shown on this page does not show the real cut — only the mockup does.

No Glossy Varnish

Add Glossy Varnish (enhances colors, protects against light/moisture) + $15

No Artwork Nameplate

Engraved bronze plaque displaying artist name and translated painting title. Size: 9x2 cm. + $10

Transparent acrylic plaque with black UV-engraved artwork informations and QR code. Size: 10x15 cm. + $30

Black acrylic plaque featuring white engraved text with artwork informations and QR code. Size: 10x15 cm. + $30

Engraved Bronze Plaque Details

This elegant plaque features the artist's name and the title of the artwork, finely engraved for a timeless presentation.

It is made from bronze with a refined, elegant finish. The text is precisely laser-engraved for a sharp and permanent result. Measuring 9x2 cm, the plaque is compact yet easy to read. It's built to be durable and scratch-resistant, offering a professional, museum-quality look. Mounting is simple thanks to the included adhesive backing.

Transparent Acrylic Plaque Details

The plaque includes essential engraved details such as the artist's name, the title of the artwork, the date it was created, the type of media used-like oil on canvas or watercolor-a brief description of the piece, and a QR code that links to the complete artwork information.

It is crafted from clear acrylic, offering a sleek, modern appearance. The text is UV-engraved in black to ensure strong visual contrast. With a size of 10x15 cm, it ensures optimal readability. It comes equipped with two metal hooks for secure wall mounting. The plaque is designed to be weather-resistant, making it suitable for various environments, and it includes interactive features that work seamlessly with smartphone scanning.

Black Acrylic Plaque Details

This elegant plaque includes engraved information such as the artist's name, the title of the artwork, the date it was created, the type of media used (like oil on canvas or watercolor), a short description of the artwork, and a QR code for quick access to more information.

The plaque itself is made from refined black acrylic with a premium finish. The text is laser-engraved in white for high contrast and readability. Its size is 10x15 cm, designed to be easy to read. It comes with two metal hooks for professional mounting. The design is sleek and fits any interior style. It is also weather-resistant and durable, with built-in digital integration for mobile compatibility.

Need It Urgently? + $30

Worldwide Delivery () in 2 weeks instead of standard 4/5 weeks. (25 October)

Free Worldwide Express Shipping

High-Quality Linen Canvas

Full Shipping Insurance

Customs Tax Refund Guarantee

True Color Matching Guarantee

100-Day Return Policy (Defects Only)

100% Money-Back Guarantee

Bulk Discount Offer

$ 69

Glass option is only available in size under 110 CM

OOF

Giclée / Art Print

Reproduction Size

-

Reproduction Frame

-

For artworks or reproductions larger than 105 cm (approximately 41 inches) on any side, the frame will be shipped as a kit, disassembled. This method ensures safe delivery and prevents damage during transport.

Professional assembly required - this is not a DIY product.
The kit must be assembled and the canvas stretched by an experienced professional framer, using wood glue (not supplied), a canvas stretching plier and clamps to hold the bars square while the glue dries. Incorrect assembly or uneven canvas tension can permanently damage the artwork and is not covered by our warranty.

All solid wood bars are included, precisely cut to size.
Assembled with the screws provided, plus wood glue for the corner joints, which is not supplied and must be sourced by your framer.
Professional tools are required and not included: a canvas stretching plier (tensioner) and clamps to hold the bars square while the glue dries.

Important:
The corner joints require wood glue, the bars must be held with clamps until the glue is fully dry, and tightening the canvas on the assembled frame requires a canvas stretching plier. None of these are included in the kit. Please arrange an experienced professional framer before ordering this size.

Assembly guide is provided here

Nameplate

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Protective Varnish

Glossy Varnish (enhances colors, protects against light/moisture)

-

Urgent

Delivery in less than 3 weeks instead of standard 4/5 weeks. No compromise on quality.

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Express Shipping

Worldwide Delivery () in 4/5 weeks. (1 November).

Included

Total Price

$ 69

Quick Facts

medium: Painting
influences: Jasper Johns, Comic strips
movement: Pop Art
dimensions: 182 x 170 cm
style: Minimalist
notable elements: Bold typography, single word as subject, contrasting colors

Art Quiz

There is only one correct answer for each question.

Question 1:

Edward Ruscha's 'OOF' is most closely associated with which art movement?

Abstract Expressionism

Pop Art

Surrealism

Question 2:

What is a key characteristic of the typography used in 'OOF'?

Handwritten and expressive

Clear, impersonal, and definitive

Ornate and decorative

Question 3:

The word 'OOF' itself is often associated with what kind of sound or event?

A gentle breeze

Impact or shock

Quiet contemplation

Question 4:

What is the color scheme predominantly used in 'OOF'?

Red and Green

Yellow and Blue

Black and White

Question 5:

Ruscha's use of a single word as the subject matter challenges traditional notions of art by treating language as…?

A descriptive tool only

An independent visual element

A means to convey complex narratives

A Bold Statement in Pop: Deconstructing ‘OOF’ by Edward Ruscha

Edward Ruscha's *OOF*, created in 1963, is far more than a simple depiction of an onomatopoeic exclamation. It’s a pivotal work within the Pop Art movement—a moment where language itself became subject matter, divorced from descriptive function and elevated to visual prominence. This large-scale painting, currently residing at the Museum of Modern Art in New York, embodies Ruscha's signature style: a cool detachment combined with an underlying current of playful irony. The work’s impact lies not just *in* what it shows, but *how* it presents it – bold yellow lettering starkly contrasted against a deep azure background.

Typography as Image & the Echoes of Popular Culture

Ruscha deliberately eschews painterly expression in favor of precise typography. The letters of “OOF” aren’t brushed or gestural; they are defined, almost mechanical in their execution. This deliberate impersonality is a key characteristic differentiating Ruscha from the Abstract Expressionists who preceded him. He wasn't interested in revealing his inner self on canvas but rather exploring the power and inherent qualities of pre-existing imagery – in this case, a single, impactful word. The choice of “OOF” itself is significant. Commonly found in comic strips to denote impact or shock, it’s a visceral sound rendered silent by its painted form. This paradox—a sonic representation frozen in visual stillness—is central to the painting's conceptual strength. Furthermore, the doubled ‘O’s subtly nod towards contemporary works like Jasper Johns’ *Targets* and Kenneth Noland’s *Circles*, acknowledging a dialogue within the burgeoning Pop Art scene.

Ruscha’s Artistic Vision & Lasting Legacy

Edward Ruscha (born 1937) is an American artist whose prolific career spans painting, printmaking, drawing, photography, and film. He consistently returns to themes of language, landscape, and the vernacular imagery of American culture. *OOF* exemplifies his ability to distill complex ideas into deceptively simple forms. His work challenges traditional notions of artistic expression, embracing a deliberate, conceptual approach that continues to influence artists today. Ruscha’s impact extends beyond painting; his photographic books, like *Every Building on the Sunset Strip*, are considered landmark achievements in documenting and interpreting the American landscape. The enduring appeal of *OOF* lies in its ability to provoke thought while simultaneously offering a visually striking aesthetic—a testament to Ruscha's innovative spirit and lasting contribution to modern art.

Questions & Answers

What kind of piece is "OOF"?

In the catalog, "OOF" by Edward Joseph Ruscha Iv is filed as wall art. The category helps find similar works.

How does "OOF" fit into Edward Joseph Ruscha Iv's themes and style?

Within Edward Joseph Ruscha Iv's output, "OOF" sits in the Pop Art style, alongside the themes of pop art influence, minimalist typography, american vernacular, word as image, deconstructed language, geometric abstraction, cold, stark palette.

Is "OOF" typical of what Edward Joseph Ruscha Iv usually created?

Among Edward Joseph Ruscha Iv's recorded themes - pop art influence, minimalist typography, american vernacular, word as image, deconstructed language, geometric abstraction, cold, stark palette - "OOF" brings its own focus on word art, pop art style, minimalist design, geometric shape, bold typography, color field painting, american visuals.

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Artist Biography

Edward Joseph Ruscha IV: A Pioneer of Pop Art

Early Life and Education

Born on December 16, 1937, in Omaha, Nebraska, Edward Joseph Ruscha IV grew up in a Roman Catholic family.
He showed an early interest in art, particularly cartooning, nurtured by his mother’s support.
Ruscha moved to Los Angeles in 1956 and studied at the Chouinard Art Institute (now CalArts) from 1956-1960 under Robert Irwin and Emerson Woelffer.
During his time at Chouinard, he co-edited the journal *Orb*, a precursor to alternative newspapers.

Artistic Development and Influences

Ruscha’s artistic journey began in the early 1960s, aligning him with the Ferus Gallery group in Los Angeles.
He was influenced by a diverse range of artists including Jasper Johns, John McLaughlin, H.C. Westermann, Arthur Dove, Alvin Lustig, and Marcel Duchamp.
The work of Edward Hopper, particularly his painting *Gas* (1940), also resonated with Ruscha’s developing style.
His early works explored the visual language of commercialism and everyday American life.

Key Themes and Style

Ruscha is renowned for his incorporation of text and phrases into paintings, often presented in a flat, deadpan aesthetic.
He frequently depicted commonplace subjects like gas stations, motels, and landscapes of Southern California.
His photographic books, such as Every Building on the Sunset Strip (1966), are iconic examples of his conceptual approach to art.
A key theme in Ruscha’s work is the exploration of vernacular language and the visual culture of Los Angeles.

Major Achievements and Notable Works

Some of his most celebrated works include:

Standard Station (1966): A quintessential representation of American roadside architecture.
Large Trademark (1962): An early example of his word-based paintings.
Hollywood (1982): Reflecting the iconic imagery of Los Angeles.
Every Building on the Sunset Strip (1966): A groundbreaking photographic book documenting a stretch of Sunset Boulevard.

Ruscha’s work challenged traditional notions of painting and photography, blurring the boundaries between art forms.

Historical Significance and Legacy

Ruscha is considered a pivotal figure in the Pop Art movement, though his style often transcends easy categorization.
His influence extends to contemporary artists working with language, photography, and conceptual art.
He helped establish Los Angeles as a significant center for artistic innovation during the 1960s.
Ruscha continues to live and work in Culver City, California, remaining an active and influential force in the art world.

Edward Joseph Ruscha Iv

1937 - , United States of America

Quick Facts

Name: Edward Joseph Ruscha IV
Movement: Pop Art
Birth Date: December 16, 1937
Birth Place: Omaha, Nebraska, United States
Nationality: American
Date Of Birth: 1937
Influenced By:
- Jasper Johns
- John McLaughlin
- H.C. Westermann
- Arthur Dove
- Alvin Lustig
- Marcel Duchamp
- Edward Hopper
Notable Works:
- Standard Station (1966)
- Large Trademark (1962)
- Hollywood (1982)
- Every Building on the Sunset Strip (1966)
Place Of Birth: Omaha, United States of America

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Edward Joseph Ruscha Iv: The Full Collection

Explore artworks organized by themes, styles, and characteristics.

Popular
Format
Main Colors
Color Intensity

Standard station

OOF

La Brea, Sunset, Orange, De Longpre

Hurting the Word Radio #2

The End -1

Acting Silly

Pay nothing until april

Norm's, La Cienega, on Fire

Artists who do books

Radio

Honk

Dirty baby

Daily planet

Baltimore Oriole Securing Freshwater Fish

O.K

Jumbo

Trademark -5

Tiny subjects

Trademark

Canada, U.S.A., Mexico

Kinetic Fragments of Crimson and Charcoal in a Spontaneous Abstract Composition, Laurent Lefèvre

Our Own Creations

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Exclusive studio artworks, painted for us alone by artists under contract to us — and sold only once. Laurent Lefèvre, Kinetic Fragments of Crimson and Charcoal in a Spontaneous Abstract Composition, Oil on Canvas 51 × 77 cm.

One of a kind Original · 1 of 1

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Collectible Description

Artist Biography

This Artwork Is Under Copyright Protection

Reproduction Medium

Reproduction Frame

White $1

Blurside $1

Extended $1

P118B $10

P118H $10

P118W $10

P438Z $10

P508JH $12

P508YH $12

P805H $10

P805Z $10

P919BZ $10

P919G $10

P919XJ $10

P959ZH $10

P968JZ $12

W106C $8

W218G $10

W218JH $8

W218Y $10

W307PJ $10

W316G $10

W316PJ $8

W316Y $10

W398PJ $8

W4111J $10

W500HY $15

W500JH $15

W692G $12

W849H $8

W940BG $15

W953PJ $8

H24-GOLD $30

H24-SILVER $30

H36-GOLD $45

H36-SILVER $45

Framed

Reproduction Size

Protective Varnish

Nameplate

Engraved Bronze Plaque Details

Transparent Acrylic Plaque Details

Black Acrylic Plaque Details

Urgent Production

Included Benefits

Free Worldwide Express Shipping

High-Quality Linen Canvas

Full Shipping Insurance

Customs Tax Refund Guarantee

True Color Matching Guarantee

100-Day Return Policy (Defects Only)

100% Money-Back Guarantee

Bulk Discount Offer

Total Price

$ 69

Summary

Giclée / Art Print

-

Reproduction Frame

-

Nameplate

-

Protective Varnish

-

Urgent

-

Express Shipping

Included

Total Price

$ 69

Quick Facts

Art Quiz

A Bold Statement in Pop: Deconstructing ‘OOF’ by Edward Ruscha

Typography as Image & the Echoes of Popular Culture

Ruscha’s Artistic Vision & Lasting Legacy