AussieBum: The Cheeky Swimwear Revolution The story of AussieBum begins not in a boardroom or on a runway, but amidst the quiet desperation of suburban Sydney. Founded in 2001 by Sean Ashby and Guyon Holland, the brand emerged from a personal crisis – George’s gambling addiction shattering their family life and leaving Ashby grappling with profound disappointment. Early Days: Ashby, determined to rebuild his life and provide for his…