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PICO

A vibrant digital infographic by Tony Sungsik Lee illustrates the sustainable PICO recycling cycle through a futuristic cityscape of colorful geometric forms, inviting you to explore this vision of eco-friendly innovation.

Tony Sungsik Lee is a South Korean artist & designer (b. 1987) exploring sustainability through art & technology. Known for the PICO project—recycling plastic into coins—and research in AI and fuel cell technology, Lee bridges art, science, and envir

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The “PICO (Plastic in Cycle Object) Project,” a program to have plastics recycled in a virtuous cycle, takes used plastics and makes coins. These coins can then be used to receive discounts at convenience stores or cafés or make something with a 3D printer at the PICO shop. Products made by customers at the shop can also be recycled through the PICO system. This PICO project, which urges the public to actively take part in recycling efforts, is expected to address environment and resources issues in the future to some extent.

Om kunstneren

A Convergence of Art, Science, and Sustainability: The World of Tony Sungsik Lee

Tony Sungsik Lee, born in Seoul, South Korea in 1987, embodies a rare intersection of artistic vision, technological innovation, and profound environmental consciousness. His journey, from foundational studies in visual design at Seoul National University to advanced degrees in computer graphics and artificial intelligence, has uniquely positioned him as a leading figure in the burgeoning field of sustainable art. Lee isn’t simply creating aesthetically pleasing objects; he is actively engineering solutions to pressing ecological challenges, using his artistic platform to spark dialogue and inspire tangible change. His work transcends traditional boundaries, seamlessly blending the realms of fine art, scientific research, and social activism.

Early Influences and Academic Foundations

Lee’s formative years in South Korea undoubtedly shaped his sensitivity towards environmental issues—a nation experiencing rapid industrialization alongside a growing awareness of its ecological footprint. This early exposure fueled an academic pursuit that wasn't confined to the studio but extended into the laboratories of computer science and engineering. His master’s degree in computer graphics laid the groundwork for exploring digital fabrication techniques, while his doctoral work in artificial intelligence opened avenues for innovative approaches to material science and waste management. It was during this period that Lee began to conceptualize art not as a static entity, but as a dynamic process capable of responding to—and even remediating—environmental problems. He recognized the potential of technology to move beyond representation and into active intervention.

The PICO Project: Transforming Plastic Waste into Currency

Perhaps Lee’s most recognizable achievement is the PICO (Plastic in Cycle Object) project, a groundbreaking initiative that transforms discarded plastic into collectible coins. This isn't merely an exercise in recycling; it’s a radical reimagining of value itself. By converting waste into a tangible form of currency, Lee challenges conventional economic models and highlights the inherent worth of materials often deemed worthless. The PICO coins serve as both a physical reminder of our consumption habits and a catalyst for promoting responsible plastic usage. The project's success lies in its elegant simplicity: it’s accessible, visually compelling, and directly addresses the global plastic crisis. PICO isn’t just about cleaning up pollution; it’s about fostering a circular economy where waste is viewed as a resource rather than a liability.

Bridging Art and Scientific Research

Lee's unique position as both an artist and researcher allows him to operate at the forefront of interdisciplinary innovation. Currently, he holds a professorship at Samsung Art and Design Institute while simultaneously conducting research at ETH Zurich. His scientific investigations focus on platinum-group metal (PGM) catalysts for oxygen reduction reactions in proton exchange membrane fuel cells (PEMFCs)—a critical area of development for sustainable transportation. This work, seemingly disparate from his artistic endeavors, is deeply connected to his overarching theme of environmental responsibility. By improving the efficiency and viability of fuel cell technology, Lee aims to reduce reliance on fossil fuels and mitigate carbon emissions. His publications in this field demonstrate a commitment to rigorous scientific inquiry alongside his creative practice.

Historical Significance and Future Directions

Tony Sungsik Lee’s work represents a pivotal moment in the evolution of contemporary art—a shift towards proactive engagement with global challenges. He is part of a growing movement of artists who are rejecting the notion of art as purely aesthetic expression and embracing its potential as a tool for social and environmental change. His PICO project, in particular, has garnered international attention, inspiring similar initiatives around the world. Lee’s influence extends beyond the art world, prompting discussions about sustainable design, circular economies, and the ethical responsibilities of consumers and manufacturers. As he continues to explore the intersection of art, science, and technology, Tony Sungsik Lee is poised to play an increasingly significant role in shaping a more sustainable future—a future where creativity and innovation are harnessed for the betterment of our planet.
tony sungsik lee

tony sungsik lee

1987 - , South Korea

Kort om kunstneren

  • Artistic Movement Or Style: Sustainable art, AI design
  • Current Biography: Artist exploring sustainability through art & tech.
  • Date Of Birth: 1987
  • Full Name: Tony Sungsik Lee
  • Nationality: South Korean
  • Notable Artworks: ['PICO']
  • Place Of Birth: Seoul, South Korea