Tony Sjoman: The Geometry of Memory Tony Sjoman, also known as Rubin415, is a Swedish graffiti artist born in Gothenburg (1975) to Finnish parents. His artistic journey began amidst the stark concrete landscapes of his childhood, profoundly shaped by seminal films like *Beat Street* and *Style Wars*, which ignited his passion for lettering and instilled a belief in trusting intuition—a lesson learned from witnessing the unapologetic pride of graffiti pioneers. This formative experience propelled him toward New York City in 1998, where he embraced a more open approach to creativity and redisc…