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Designer Farhanna Pura of Na Forrer from Brunei Darussalam exchanged with artisans Lully and Selb of Lully Selb from Singapore for The Commonwealth Fashion Exchange - an initiative for established and emerging fashion talent from across the Commonwealth’s 53 countries to showcase the power and potential of artisan fashion skills to deliver new networks, trade links and highlight sustainability. To celebrate this collaboration between Singapore and Brunei, the focus is on the evolution of the modern Malay woman, as it is a symbol of a shared history and identity. For this project, Na Forrér created an evening dress known as a “Baju Kebaya” – a common traditional womenswear worn by Malay women from Brunei and Singapore during formal events and festivities. The traditional corset crafted from traditional Bruneian Songket fabric is normally worn by brides and grooms for marriage ceremonies and on royal and state occasions. The boxy and high shoulder represents womens’ empowerment and modernity. The dress is made from a 100% wool crepe, featuring a hand-painted Euca silk designed by Lully Selb, and Bruneian Songket, a traditional material woven out of silk and cotton gold and silver threads. Historically, the textile of choice of Malay elite and royalty, Songket was often handed down from father to son or mother to daughter, as prized family heirlooms to be treasured and worn only for the most special of occasions. To exhibit the collaboration between Brunei and Singapore, the Brunei emblem Panji-Panji is featured in the custom textile design.The look was displayed at Buckingham Palace and the Australian High Commission, London. Both exhibitions were curated by VOGUE

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Biographie de l'artiste

Farhanna Pura: Bridging Tradition and Modern Luxury

Born in Brunei Darussalam, Farhanna Pura’s artistic vision stems from a deep connection to her cultural heritage – the vibrant traditions of Malay and Chinese communities interwoven into the fabric of Bruneian identity. This formative experience profoundly shaped her approach to fashion design, resulting in the creation of Na Forrer, a brand dedicated to crafting contemporary couture infused with timeless elegance. From an early fascination with 90’s pop culture and chic cityscapes – particularly inspired by Spice Girl’s impeccable style – Farhanna recognized the potential for fashion to empower women and celebrate individuality. Recognizing her innate talent for styling and tailoring, she pursued a marketing degree at Hertfordshire University, honing her understanding of consumer behavior and strategic branding. Her subsequent career in change management provided invaluable insight into organizational dynamics and honed her observational skills, further fueling her creative process. The genesis of Na Forrer’s distinctive aesthetic can be traced back to Farhanna's admiration for power dressing – the confident silhouettes and assertive tailoring championed by influential figures. She sought to translate this inspiration into garments that catered to diverse body types while subtly communicating sophistication and refinement. Driven by a passion for meticulous craftsmanship, Farhanna meticulously selects fabrics like Songket, Brunei’s iconic silk and gold thread weaving tradition, elevating each piece with artistic embellishments. This dedication ensures that Na Forrer's creations are not only beautiful but also ethically produced, reflecting Farhanna’s commitment to sustainability. A pivotal moment in Farhanna's creative journey was the conception of “Baju Kebaya,” a traditional Malay dress symbolizing femininity and grace. This reimagined couture design incorporates elements of Bruneian heritage – specifically a corset crafted from Songket fabric – traditionally worn by brides and grooms during ceremonies and royal occasions. The boxy shoulder represents empowerment and modernity, reflecting Farhanna’s determination to honor tradition while pushing stylistic boundaries. Collaborating with artist Lully Selb on the euca silk design adds another layer of artistic expression to each garment. This fusion of heritage and innovation distinguishes Na Forrer's designs from mainstream fashion trends. Farhanna Pura’s contribution extends beyond mere fashion; she champions sustainable practices within her brand, prioritizing ethical sourcing and minimizing environmental impact. Her unwavering belief in the transformative power of art and design—a legacy that continues to inspire creativity and innovation in Brunei and beyond—solidifies her position as a visionary artist shaping the future of couture while honoring the rich tapestry of Bruneian culture.

Farhanna Pura

1980 - , Brunei

En bref

Artistic Movement Or Style: Contemporary Fashion Design
Artists Or Movements Influenced By This Artist: ['90’s Pop Culture']
Artists Who Influenced This Artist:
- Spice Girl Style
- Power Dressing
Date Of Death: Living
Full Name: Farhanna Pura
Nationality: Bruneian
Notable Artworks: ['Baju Kebaya Dress']
Place Of Birth: Brunei (Darussalam)

Na Forrer

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Biographie de l'artiste

Giclées et impressions d'art

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White $1

Blurside $1

Extended $1

P118B $10

P118H $10

P118W $10

P438Z $10

P508JH $12

P508YH $12

P805H $10

P805Z $10

P919BZ $10

P919G $10

P919XJ $10

P959ZH $10

P968JZ $12

W106C $8

W218G $10

W218JH $8

W218Y $10

W307PJ $10

W316G $10

W316PJ $8

W316Y $10

W398PJ $8

W4111J $10

W500HY $15

W500JH $15

W692G $12

W849H $8

W940BG $15

W953PJ $8

H24-GOLD $30

H24-SILVER $30

H36-GOLD $45

H36-SILVER $45

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$ 68

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Biographie de l'artiste

Farhanna Pura: Bridging Tradition and Modern Luxury

Farhanna Pura