Herbert Matter: The Pioneer of Photomontage and Modern Graphic Design Herbert Matter, a Swiss-born American photographer and graphic designer, stands as an icon of 20th-century visual culture—a figure whose audacious experimentation fundamentally altered the landscape of commercial art and profoundly influenced subsequent generations of designers. Born in Engelberg, Switzerland, in 1907, Matter’s artistic journey began with a formal grounding in painting at the École des Beaux-Arts in Geneva and the Académie Moderne in Paris under the tutelage of Fernand Léger and Amédée Ozenfant—influences…