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Tony Sjöman

Tony Sjoman: The Geometry of Memory Tony Sjoman, also known as Rubin415, is a Swedish graffiti artist born in Gothenburg (1975) to Finnish parents. His artistic journey began amidst the stark concrete landscapes of his childhood, profoundly shaped by seminal films like *Beat Street* and *Style Wars*, which ignited his passion for lettering and instilled a belief in trusting intuition—a lesson learned from witnessing the unapologetic pr

ide of graffiti pioneers. This formative experience propelled him toward New York City in 1998, where he embraced a more open approach to creativity and rediscovered the joy inherent in artistic expression. Early Influences: Sjoman’s fascination with graffiti stemmed from witnessing *Beat Street* on television at age nine, sparking an immediate connection to the rebellious spirit of street art and its roots in hip-hop culture. Fo…