THAT’S CONTEMPORARY: A Milanese Hub for Contemporary Art

Milan, Italy – THAT’S CONTEMPORARY stands as a singular testament to the evolving landscape of Italian art. Founded in 2011, this innovative cultural platform isn’t merely documenting contemporary artistic endeavors; it actively cultivates an independent network connecting artists, galleries, and audiences—a deliberate departure from traditional museum models. Its mission is simple yet profound: to illuminate Milan's dynamic creative spirit and foster a deeper appreciation for modern art forms.

• Mapping the Scene: Launched as a response to the need for centralized artistic mapping, THAT’S CONTEMPORARY swiftly established itself as the go-to resource for discovering exhibitions and emerging talent within Milan. Recognizing that traditional museum collections often fail to capture the pulse of current artistic trends, THIS platform prioritized active engagement—facilitating dialogues between artists and collectors alike.
• Bridging Connections: Unlike conventional institutions focused on preservation, THIS platform prioritizes engagement—facilitating dialogues between artists and collectors alike. It’s a conscious effort to move beyond static displays and encourage visitors to actively participate in artistic exploration.

Collection Highlights & Artistic Explorations

While lacking a permanent collection in the traditional sense, THAT’S CONTEMPORARY offers visitors an immersive journey into Milanese contemporary art. The platform champions exhibitions showcasing diverse mediums—photography, sculpture, installation art—often featuring groundbreaking perspectives on societal issues and artistic experimentation. Notably, explorations of architectural spaces like Viafarini contribute to this experience, highlighting innovative approaches to gallery design and fostering stimulating conversations about artistic presentation.

• Featured Works: Among the showcased pieces are captivating artworks such as Gerhard Richter’s ‘Domplatz, Mailand,’ a masterful black & white photograph capturing Milanese grandeur—a testament to realism infused with aged aesthetic qualities. The deliberate use of monochrome elevates the image beyond mere documentation, inviting contemplation on texture and tonal variation.
• Fashion Forward Inspiration: Águeda Isabel Ruiz de la Prada’s ‘Dress with Synthetic-Suede Squares,’ presented during Milan Fashion Week, exemplifies the platform’s commitment to showcasing artistic collaborations and pushing creative boundaries. The juxtaposition of sculptural form and textile material underscores a fascination with materiality—a core element in contemporary art discourse.

Notable Artists & Creative Voices

THAT’S CONTEMPORARY spotlights Italian artists who are shaping the future of art. Massimo Kaufmann, renowned for his expansive paintings, embodies the spirit of Milanese artistic tradition while simultaneously embracing innovation. Kaufmann's canvases explore themes of memory and landscape—often incorporating subtle color palettes that evoke a sense of melancholic beauty. Similarly, elisabetta gut’s sculptures and installations delve into themes of confinement and fragility—reflecting a thoughtful engagement with contemporary concerns. Her work utilizes reclaimed materials—metal and wood—to convey messages about sustainability and artistic repurposing. Daniele Innamorato’s collaborative work as founder of Kings Collective underscores the platform’s dedication to fostering collective creativity and pushing artistic boundaries.

Viafarini: An Architectural Canvas

The Viafarini gallery complex serves as an integral part of THAT’S CONTEMPORARY's narrative. Designed by Marco Zanuso Jr., this building embodies Milanese architectural modernity—a space deliberately conceived to stimulate artistic dialogue and showcase experimental exhibitions. Its expansive layout encourages exploration and contemplation, mirroring the platform’s ethos of fostering engagement with cutting-edge art. The soaring ceilings and natural light flooding through large windows create an atmosphere conducive to appreciating both visual artistry and architectural elegance.

A Unique Perspective on Contemporary Art

THAT'S CONTEMPORARY distinguishes itself from conventional museums by prioritizing active participation and disseminating knowledge beyond physical walls. It operates as a dynamic online resource—a vibrant hub for artistic discovery—solidifying its position as an indispensable guide for anyone wishing to experience Milan’s flourishing contemporary art scene. Unlike institutions focused solely on preserving historical artifacts, THIS platform champions new voices and perspectives—encouraging visitors to engage critically with the ideas presented and fostering a deeper understanding of the evolving cultural landscape. It's a celebration of creativity in its broadest sense – from groundbreaking exhibitions to innovative architectural spaces and inspiring artistic collaborations.