Paper

Student Artwork Guide

New Coke

Name Class Date

Andy Warhol, New Coke (1985). Reproduced for reference; rights reserved by the rights holder. See this canvas under a moving light: the drawing, the true colour under the varnish, the bare pigment

The facts

Artist
Andy Warhol wahooart.com/en/artists/andy-warhol/
Artist’s dates
1928 – 1987
Painted
1985
Movement
Pop Art Art made from advertising, comics and packaging, treating supermarket images as worth a gallery wall.
Artistic style
Reproduction
Influences
Consumer culture
Notable elements or techniques
Graphic art paper collage
Subject or theme
Soda branding

In context

New Coke — Andy Warhol

When was this painted?

  1. 1920
  2. 1930
  3. 1940
  4. 1950
  5. 1960
  6. 1970
  7. 1980

Row above: the years. Row below: how old the artist was at the start and at the end of each span — 0 at birth, 59 at death.

Painted when the artist was 57. The artist lived to 59. 108 of the 124 dated works by this artist in our catalogue came earlier.

Shaded: the lifetime of Andy Warhol (1928–1987) ▲ this work, 1985 every dated painting, decade by decade

First works: up to 1963 Main working years: 1963–1981 Late works: from 1981

Those three bands split the works this catalogue has a date for into a first quarter, a middle half and a last quarter. They are not the artist’s complete output: a thin stretch may be a gap in the record rather than a quiet spell. The same years with the artist’s life laid along them

Compare with

Pick one work above: name two things it shares with this one, and one thing that's different.

More works to set beside this one: wahooart.com/en/art/similar/andy-warhol-new-coke-D2YSRE-en/

Colours

Measured from the image

    Main colour

    Espresso #514745

    Catalogued palette

    • #514745
    • #AAD09D
    • #F8F8F6
    • #C78266

    These colours inside the artist’s whole palette Find other paintings by colour

    Palette
    Pastels The dominant colour family in the image.
    Main colour name
    Espresso
    Intensity
    Balanced How saturated and varied the colours are, from a single toned-down hue to many bright ones.
    Contrast
    Gentle How much the colours differ in lightness and saturation across the picture.
    Harmony
    Softly Mixed Palette How well the colours work together, from clashing to fully unified.
    Brightness
    Brilliant How light or dark the picture reads overall, from deep shadow to bright highlight.
    Saturation
    Subtle Color How pure and strong the colours are, from near-grey to fully vivid.

    Where in the world is this painting looked at?

    • under 1%
    • 1–3%
    • 3–8%
    • 8–20%
    • 20% and over
    This painting alone has too few recorded visitors to map, so the plate reads every work by Andy Warhol over the last twelve months — 79 countries in all. Where these figures come from

    The ten leading countries

    1. 1 China 22.2%31,400 visits
    2. 2 France 16.3%23,100 visits
    3. 3 United States of America 5.8%8,200 visits
    4. 4 Germany 4.1%5,800 visits
    5. 5 United Kingdom 3.7%5,300 visits
    6. 6 Italy 3.3%4,700 visits
    7. 7 Japan 3.0%4,300 visits
    8. 8 Spain 2.9%4,100 visits
    9. 9 Russia 2.5%3,500 visits
    10. 10 Ukraine 2.5%3,500 visits
    11. · 69 other countries 33.7%47,600 visits

    Find the three darkest countries on the map. Is the museum that keeps this painting in any of them? Write down one reason people far away might look at it.

    The 20 most looked-at works by Andy Warhol

    1. 1 Marilyn Diptych, 1962 31.3%82,900 visits
    2. 2 Campbell'S Soup Can (tomato) 4.7%12,500 visits
    3. 3 Marilyn, leo castelli gallery, new york, 1964 4.5%11,900 visits
    4. 4 Che Guevara 2.0%5,300 visits
    5. 5 Pat Hearn, 1985 1.7%4,600 visits
    6. 6 Red Race Riot, 1964 1.5%4,100 visits
    7. 7 Triple Elvis, 1963 1.5%4,000 visits
    8. 8 Chanel 1.5%4,000 visits
    9. 9 Gothe, 1982 1.4%3,800 visits
    10. 10 Five deaths, 1963 1.4%3,600 visits
    11. 11 flowers 1.2%3,100 visits
    12. 12 Mao 1.2%3,100 visits
    13. 13 Campbell's soup cans, 1962 1.1%3,000 visits
    14. 14 Flowers 1.1%2,900 visits
    15. 15 Marilyn, 1967 1.1%2,800 visits
    16. 16 (Untitled) from Sunset, 1972 1.1%2,800 visits
    17. 17 Gold marilyn monroe 0.9%2,300 visits
    18. 18 Zebra 0.9%2,300 visits
    19. 19 The New Spirit (donald Duck) 0.9%2,300 visits
    20. — New Coke, 1985 this painting 0.0%0 visits

    Together these works take 61.0% of all the attention this artist's paintings received over the last twelve months. The catalogue holds 408 works by this artist, of which 294 were looked at at least once. This painting has not been looked at yet in that time — it closes the list without a rank. The same counts, month by month

    Bars measure attention, not quality. Pick the work at the top and this one: name one thing that might make a painting famous beyond how well it is painted.

    About this artwork

    New Coke — Andy Warhol

    A Vibrant Snapshot of Cultural Shift

    Andy Warhol’s “New Coke,” created in 1985, isn’t merely a depiction of a beverage advertisement; it’s a masterful distillation of the anxieties and aspirations surrounding consumer culture during the Reagan era. Warhol, already establishing himself as a titan of Pop Art—a movement that championed everyday objects and imagery—utilized his signature silkscreen printing technique to capture this pivotal moment in Coca-Cola history.

    The Technique: Precision and Repetition

    Warhol’s method was revolutionary for its time. He employed a process of transferring ink onto silk screens, allowing for multiple prints from a single stencil—a technique that democratized art production and mirrored the mass reproducibility characteristic of Pop Art itself. The vibrant colors – reds, whites, and shades of yellow – are applied with meticulous precision, creating an almost photographic effect despite Warhol’s deliberate avoidance of realism.

    Symbolism Beyond Branding

    While undeniably referencing Coca-Cola's controversial reformulation, “New Coke” transcends simple branding. The inclusion of three sheets of paper beneath the can serves as a visual metaphor for layers of perception and interpretation. It suggests that Warhol isn’t simply presenting an image; he’s inviting viewers to consider how culture shapes our understanding of even the most commonplace items. The repetition of Warhol's signature—a stylized “W”—further emphasizes the artist’s preoccupation with celebrity and the pervasive influence of visual media.

    Historical Context: Reaganomics and Cultural Disruption

    The artwork emerged during Ronald Reagan’s presidency, a period marked by economic deregulation and a fervent embrace of American optimism. Coca-Cola's decision to abandon its original formula sparked widespread debate about tradition versus innovation—a tension that Warhol deftly captured in his visual language. “New Coke” became a symbol of this cultural upheaval, reflecting the anxieties surrounding shifting values and the pressure to conform to prevailing trends.

    Emotional Resonance: Cool Minimalism

    "New Coke" possesses an arresting coolness – a deliberate rejection of emotional expression in favor of formal precision. Warhol’s masterful use of color and repetition creates a mesmerizing visual experience that simultaneously celebrates and critiques the spectacle of modern life. It's a piece that lingers in the mind long after viewing, prompting contemplation about how art can illuminate the complexities of our time.

    Artist and museum

    Artist

    Andy Warhol

    Born in Pittsburgh, United States of America

    The Industrial Roots of a Visual Language

    Born Andrew Warhola Jr. in 1928 within the industrial landscape of Pittsburgh, Pennsylvania, the man who would become Andy Warhol spent much of his early years shaped by confinement and quiet observation. A childhood bout with Sydenham's chorea, or St. Vitus’ Dance, kept him indoors for long stretches. During these periods, he turned to the imagery provided by his mother: comic books and movie magazines. These were the first seeds of a visual vocabulary that would later embrace the mass-produced. He eventually moved toward formal training at the Carnegie Institute of Technology, earning a degree in Pictorial Design in 1949.

    His arrival in New York City marked a transition from the private world of sketches to the public sphere of commercial illustration. Working for names such as Tiffany & Co., Vogue, and Harper's Bazaar, he mastered the precision required by advertising. This period of professional service instilled in him an understanding of how images are manufactured and distributed. He learned the mechanics of the brand before he ever attempted to deconstruct it.

    The Factory and the Mechanics of Fame

    By the 1960s, his focus shifted from illustrating products to treating the products themselves as subjects. Through the adoption of the silkscreen printing process, he introduced a method that mirrored the repetitive nature of consumer culture. This technique allowed for a detachment from the hand of the artist, favoring a flattened, mechanical aesthetic. His studio, known as The Factory, became a central point for a specific New York social circle. It was a space where musicians, poets, and film personalities gathered, often blurring the lines between their private lives and their public personas.

    His work during these years explored several distinct themes:

    The commodification of everyday objects, such as his 1962 depictions of Campbell’s Soup Cans.

    The construction of celebrity through portraits of figures like Marilyn Monroe and Elizabeth Taylor.

    The darker side of the American experience, including his series on car crashes and electric chairs.

    This era was not without physical consequence. In 1968, a radical feminist writer named Valerie Solanas entered his Manhattan studio and shot him, leaving him with lasting injuries. This event altered the trajectory of his studio life, moving it toward a more business-oriented enterprise.

    Cinema and the Expanded Image

    Beyond the canvas, Warhol was an active filmmaker who produced over 600 films between 1963 and 1968. Many of these were experimental or static in nature. He utilized long, unblinking takes in works like Sleep and Empire to challenge how an audience consumes moving images. His filmic output often featured his "superstars," a group of personalities from the Factory scene who became part of the cultural fabric of the time.

    His influence reached into the music industry through his management of The Velvet Underground. He even designed the famous banana cover for their debut album, further merging the boundaries between fine art and popular media. By the time of his death in 1987, he had moved through various media—photography, publishing, and television—leaving behind a body of work that interrogated the very nature of what it means to be seen in a media-saturated age.

    Where to read more

    Find this online

    QR code linking to the download page for New Coke

    wahooart.com/en/art/download/andy-warhol-new-coke-D2YSRE-en/

    Cite this artwork

    MLA
    Warhol, Andy. New Coke. 1985, https://wahooart.com/en/art/andy-warhol-new-coke-D2YSRE-en/
    APA
    Warhol, Andy (1985). New Coke [Painting]. https://wahooart.com/en/art/andy-warhol-new-coke-D2YSRE-en/
    Chicago
    Andy Warhol. New Coke. 1985. https://wahooart.com/en/art/andy-warhol-new-coke-D2YSRE-en/
    Harvard
    Warhol, Andy (1985) New Coke. Available at: https://wahooart.com/en/art/andy-warhol-new-coke-D2YSRE-en/

    Look closely

    New Coke — Andy Warhol

    Look closely

    Answer in your own words. There are no wrong answers here — only answers you can explain.

    1. What catches your eye first, and why?
    2. Which colours or shapes create the mood — and what is that mood?
    3. Our catalogue files this work under: coca-cola, andy warhol, soda can. Do you agree? What would you add, or take away?
    4. Look back at Marilyn Diptych (1962), earlier in this guide. Name two things it shares with this work, and one that is different.
    5. Pop Art: Art made from advertising, comics and packaging, treating supermarket images as worth a gallery wall. Where can you see that in this work?

    Your response

    Write a short paragraph about this artwork. Use the facts from the earlier parts of this guide, and your answers above.

    Questions & Answers

    What explains the copyright situation of "New Coke" by Andy Warhol?

    "New Coke" by Andy Warhol is still protected by copyright. Copyright terms are measured from the artist's death, and Andy Warhol died in 1987.

    What is the luminance of "New Coke" by Andy Warhol?

    "New Coke" by Andy Warhol has a luminous luminance. Luminance describes how much light the colors appear to reflect.

    What is the format of "New Coke"?

    The format of "New Coke" is portrait. This is useful when planning where a reproduction will be placed.