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Student Artwork Guide

Campbells

Name Class Date

Andy Warhol, Campbells. Reproduced for reference; rights reserved by the rights holder. See this canvas under a moving light: the drawing, the true colour under the varnish, the bare pigment

The facts

Artist
Andy Warhol wahooart.com/en/artists/andy-warhol/
Artist’s dates
1928 – 1987
Movement
Pop Art Art made from advertising, comics and packaging, treating supermarket images as worth a gallery wall.
Period
Modern
Artistic style
Bold graphics
Influences
Marcel Duchamp
Notable elements or techniques
Mass production; Bright colors
Subject or theme
Consumer culture

In context

Campbells — Andy Warhol

When might this have been painted?

  1. 1920
  2. 1930
  3. 1940
  4. 1950
  5. 1960
  6. 1970
  7. 1980

Row above: the years. Row below: how old the artist was at the start and at the end of each span — 0 at birth, 59 at death.

Shaded: the lifetime of Andy Warhol (1928–1987) every dated painting, decade by decade

First works: up to 1963 Main working years: 1963–1981 Late works: from 1981

Those three bands split the works this catalogue has a date for into a first quarter, a middle half and a last quarter. They are not the artist’s complete output: a thin stretch may be a gap in the record rather than a quiet spell. The same years with the artist’s life laid along them

This record has no exact year on file — using the artist's lifetime and the work's style, what decade would you guess?

Compare with

Pick one work above: name two things it shares with this one, and one thing that's different.

More works to set beside this one: wahooart.com/en/art/similar/andy-warhol-campbells-AE3MB7-en/

Colours

Measured from the image

    Main colour

    Putty #d8deda

    Catalogued palette

    • #D8DEDA
    • #556756
    • #4442CB
    • #E46234

    These colours inside the artist’s whole palette Find other paintings by colour

    Palette
    Warm The dominant colour family in the image.
    Main colour name
    Putty
    Intensity
    Vivid How saturated and varied the colours are, from a single toned-down hue to many bright ones.
    Contrast
    Statement How much the colours differ in lightness and saturation across the picture.
    Harmony
    Discordant Palette How well the colours work together, from clashing to fully unified.
    Brightness
    Bright How light or dark the picture reads overall, from deep shadow to bright highlight.
    Saturation
    Clear Color Presence How pure and strong the colours are, from near-grey to fully vivid.

    Where in the world is this painting looked at?

    • under 1%
    • 1–3%
    • 3–8%
    • 8–20%
    • 20% and over
    This painting alone has too few recorded visitors to map, so the plate reads every work by Andy Warhol over the last twelve months — 71 countries in all. Where these figures come from

    The ten leading countries

    1. 1 China 26.4%
    2. 2 France 16.8%
    3. 3 United States of America 5.9%
    4. 4 Germany 3.6%
    5. 5 United Kingdom 3.5%
    6. 6 Japan 2.6%
    7. 7 Ukraine 2.6%
    8. 8 Spain 2.4%
    9. 9 Italy 2.3%
    10. 10 Russia 2.1%
    11. · 61 other countries 31.8%

    Find the three darkest countries on the map. Is the museum that keeps this painting in any of them? Write down one reason people far away might look at it.

    The 20 most looked-at works by Andy Warhol

    1. 1 Marilyn Diptych, 1962 32.5%
    2. 2 Campbell'S Soup Can (tomato) 4.4%
    3. 3 Marilyn, leo castelli gallery, new york, 1964 4.2%
    4. 4 Pat Hearn, 1985 1.8%
    5. 5 Chanel 1.8%
    6. 6 Red Race Riot, 1964 1.7%
    7. 7 Triple Elvis, 1963 1.6%
    8. 8 Gothe, 1982 1.6%
    9. 9 Che Guevara 1.6%
    10. 10 flowers 1.4%
    11. 11 Five deaths, 1963 1.3%
    12. 12 Mao 1.3%
    13. 13 Flowers 1.2%
    14. 14 Marilyn, 1967 1.1%
    15. 15 untitled (2126) 1.0%
    16. 16 (Untitled) from Sunset, 1972 1.0%
    17. 17 Dracula 1.0%
    18. 18 Zebra 0.9%
    19. 19 The New Spirit (donald Duck) 0.8%
    20. 54 Campbells this painting 0.3%

    Together these works take 62.5% of all the attention this artist's paintings received over the last twelve months. The catalogue holds 408 works by this artist, of which 264 were looked at at least once. This painting ranks 54 of them, with 0.3% of that attention. The same counts, month by month

    Bars measure attention, not quality. Pick the work at the top and this one: name one thing that might make a painting famous beyond how well it is painted.

    About this artwork

    Campbells — Andy Warhol

    Andy Warhol’s Campbell’s Soup Cans: A Revolution in Repetition

    Campbell’s Soup Cans by Andy Warhol stands as an emblem of Pop Art, encapsulating the spirit of mid-century America and fundamentally altering perceptions of art itself. Created between November 1961 and June 1962, this monumental series—consisting of thirty-two canvases each depicting a single can of Campbell’s tomato soup—represents more than just a visual representation of a ubiquitous product; it's a deliberate provocation against the conventions of Abstract Expressionism and a profound meditation on mass production and consumer culture. Warhol’s intention wasn’t merely to depict what was readily available but to elevate the commonplace into the realm of art, questioning the very definition of artistic merit.

    The Genesis of Campbell’s Soup Cans

    Warhol's conceptual breakthrough began with an observation: “I used to drink it,” he confessed during a 1964 interview. This simple statement encapsulates his fascination with the banality of everyday life—a preoccupation that would permeate much of his oeuvre. Inspired by Marcel Duchamp’s readymades, Warhol adopted the silkscreen printing technique – previously employed in commercial printing – transforming it into an artistic tool. He meticulously reproduced images of Campbell’s soup cans from printed advertisements, effectively mirroring the process of mass production and highlighting its pervasive influence on society. The selection of tomato soup was deliberate; Warhol chose this flavor because he recognized it as “the most popular” and therefore representative of the broader cultural landscape.

    Artistic Technique and Style

    The execution of Campbell’s Soup Cans is characterized by a remarkable consistency—a hallmark of Warhol's artistic style. Each canvas features a single can of tomato soup rendered in vibrant colors, typically red, yellow, and green. Warhol employed a meticulous process of halftone printing, dividing each color into tiny dots that blend together to create the illusion of shading. This technique ensured uniformity across all thirty-two canvases, emphasizing repetition as a key element of artistic expression. The bold graphic style—characterized by simplified forms and vibrant hues—contrasts sharply with the gestural brushstrokes prevalent in Abstract Expressionism, signaling Warhol’s rejection of traditional artistic conventions.

    Cultural Significance

    Campbell’s Soup Cans ignited considerable debate upon its debut at Ferus Gallery in Los Angeles. Critics initially dismissed it as trivial and lacking intellectual depth, arguing that Warhol had reduced art to mere imitation. However, the series quickly gained recognition for its astute commentary on American society during the Eisenhower era—a period marked by economic prosperity and burgeoning consumerism. Warhol’s work challenged viewers to reconsider their relationship with advertising and branding, prompting discussions about the role of commerce in shaping cultural values. Furthermore, Campbell’s Soup Cans became a symbol of Pop Art's broader ambition: to democratize art by embracing imagery derived from popular culture—a move that irrevocably altered the trajectory of artistic history.

    Legacy and Influence

    Andy Warhol’s influence extends far beyond his own iconic creations. He paved the way for subsequent generations of artists to explore themes of mass media, celebrity culture, and repetition as artistic strategies. His legacy can be seen in diverse fields—from advertising campaigns to street art installations—demonstrating the enduring power of Pop Art's conceptual framework. Campbell’s Soup Cans continues to resonate with audiences today, serving as a poignant reminder that beauty and significance can reside within seemingly ordinary objects—a testament to Warhol’s revolutionary vision and his unwavering commitment to challenging artistic boundaries.

    Provenance: Purchased from Irving Blum

    Location: Museum of Modern Art, New York

    Dimensions: Sheet: 35 1/16 × 23 1/16in. (89.1 × 58.6 cm) Image: 31 7/8 × 18 7/8in. (81 × 47.9 cm)

    Accession Number: 69.13.9

    Edition: 114/250 | A-Z APs

    Rights and Reproductions: © The Andy Warhol Foundation for the Visual Arts, Inc./Licensed by Artists Rights Society (ARS), New York

    Further Exploration:

    Campbells Soup: Ode to Food Andy Warhol | Tomato Campbell’s Soup Handout Campbell'S Soup Cans

    Artist and museum

    Artist

    Andy Warhol

    Born in Pittsburgh, United States of America

    The Industrial Roots of a Visual Language

    Born Andrew Warhola Jr. in 1928 within the industrial landscape of Pittsburgh, Pennsylvania, the man who would become Andy Warhol spent much of his early years shaped by confinement and quiet observation. A childhood bout with Sydenham's chorea, or St. Vitus’ Dance, kept him indoors for long stretches. During these periods, he turned to the imagery provided by his mother: comic books and movie magazines. These were the first seeds of a visual vocabulary that would later embrace the mass-produced. He eventually moved toward formal training at the Carnegie Institute of Technology, earning a degree in Pictorial Design in 1949.

    His arrival in New York City marked a transition from the private world of sketches to the public sphere of commercial illustration. Working for names such as Tiffany & Co., Vogue, and Harper's Bazaar, he mastered the precision required by advertising. This period of professional service instilled in him an understanding of how images are manufactured and distributed. He learned the mechanics of the brand before he ever attempted to deconstruct it.

    The Factory and the Mechanics of Fame

    By the 1960s, his focus shifted from illustrating products to treating the products themselves as subjects. Through the adoption of the silkscreen printing process, he introduced a method that mirrored the repetitive nature of consumer culture. This technique allowed for a detachment from the hand of the artist, favoring a flattened, mechanical aesthetic. His studio, known as The Factory, became a central point for a specific New York social circle. It was a space where musicians, poets, and film personalities gathered, often blurring the lines between their private lives and their public personas.

    His work during these years explored several distinct themes:

    The commodification of everyday objects, such as his 1962 depictions of Campbell’s Soup Cans.

    The construction of celebrity through portraits of figures like Marilyn Monroe and Elizabeth Taylor.

    The darker side of the American experience, including his series on car crashes and electric chairs.

    This era was not without physical consequence. In 1968, a radical feminist writer named Valerie Solanas entered his Manhattan studio and shot him, leaving him with lasting injuries. This event altered the trajectory of his studio life, moving it toward a more business-oriented enterprise.

    Cinema and the Expanded Image

    Beyond the canvas, Warhol was an active filmmaker who produced over 600 films between 1963 and 1968. Many of these were experimental or static in nature. He utilized long, unblinking takes in works like Sleep and Empire to challenge how an audience consumes moving images. His filmic output often featured his "superstars," a group of personalities from the Factory scene who became part of the cultural fabric of the time.

    His influence reached into the music industry through his management of The Velvet Underground. He even designed the famous banana cover for their debut album, further merging the boundaries between fine art and popular media. By the time of his death in 1987, he had moved through various media—photography, publishing, and television—leaving behind a body of work that interrogated the very nature of what it means to be seen in a media-saturated age.

    Where to read more

    Find this online

    QR code linking to the download page for Campbells

    wahooart.com/en/art/download/andy-warhol-campbells-AE3MB7-en/

    Cite this artwork

    MLA
    Warhol, Andy. Campbells. n.d., https://wahooart.com/en/art/andy-warhol-campbells-AE3MB7-en/
    APA
    Warhol, Andy (n.d.). Campbells [Painting]. https://wahooart.com/en/art/andy-warhol-campbells-AE3MB7-en/
    Chicago
    Andy Warhol. Campbells. n.d. https://wahooart.com/en/art/andy-warhol-campbells-AE3MB7-en/
    Harvard
    Warhol, Andy (n.d.) Campbells. Available at: https://wahooart.com/en/art/andy-warhol-campbells-AE3MB7-en/

    Look closely

    Campbells — Andy Warhol

    Look closely

    Answer in your own words. There are no wrong answers here — only answers you can explain.

    1. What catches your eye first, and why?
    2. Which colours or shapes create the mood — and what is that mood?
    3. Our catalogue files this work under: andy warhol, campbell soup cans, pop art. Do you agree? What would you add, or take away?
    4. Look back at Marilyn Diptych (1962), earlier in this guide. Name two things it shares with this work, and one that is different.
    5. Pop Art: Art made from advertising, comics and packaging, treating supermarket images as worth a gallery wall. Where can you see that in this work?

    Your response

    Write a short paragraph about this artwork. Use the facts from the earlier parts of this guide, and your answers above.

    Questions & Answers

    Where should a reproduction of "Campbells" by Andy Warhol be hung?

    With its landscape shape, a reproduction of "Campbells" is suggested for a living room.

    What is "Campbells" about, and what atmosphere does it have?

    "Campbells" shows andy warhol, campbell soup cans, pop art, mass production, consumer culture, silk screen printing, color graphics, and its recorded mood is serene.

    What other names is Andy Warhol known by?

    Andy Warhol is also known as Andrew Warhola Jr., Andrew Warhola.