Paper

Student Artwork Guide

Campbell

Name Class Date

Andy Warhol, Campbell, Museum Folkwang. Reproduced for reference; rights reserved by the rights holder. See this canvas under a moving light: the drawing, the true colour under the varnish, the bare pigment

The facts

Artist
Andy Warhol wahooart.com/en/artists/andy-warhol/
Artist’s dates
1928 – 1987
Movement
Pop Art Art made from advertising, comics and packaging, treating supermarket images as worth a gallery wall.
Held at
Museum Folkwang wahooart.com/en/museums/museum-folkwang-essen/
Artistic style
Mass production aesthetic
Influences
Marcel Duchamp, Jasper Johns
Notable elements or techniques
Repetition and color variations
Subject or theme
Consumerism

In context

Campbell — Andy Warhol

When might this have been painted?

  1. 1920
  2. 1930
  3. 1940
  4. 1950
  5. 1960
  6. 1970
  7. 1980

Row above: the years. Row below: how old the artist was at the start and at the end of each span — 0 at birth, 59 at death.

Shaded: the lifetime of Andy Warhol (1928–1987) every dated painting, decade by decade

First works: up to 1963 Main working years: 1963–1981 Late works: from 1981

Those three bands split the works this catalogue has a date for into a first quarter, a middle half and a last quarter. They are not the artist’s complete output: a thin stretch may be a gap in the record rather than a quiet spell. The same years with the artist’s life laid along them

This record has no exact year on file — using the artist's lifetime and the work's style, what decade would you guess?

Compare with

Pick one work above: name two things it shares with this one, and one thing that's different.

More works to set beside this one: wahooart.com/en/art/similar/andy-warhol-campbell-D8ZLKU-en/

Colours

Measured from the image

    Main colour

    White #f3f1ea

    Catalogued palette

    • #F3F1EA
    • #7F7068
    • #BDBDB5
    • #891816

    These colours inside the artist’s whole palette Find other paintings by colour

    Palette
    Neutrals The dominant colour family in the image.
    Main colour name
    White
    Intensity
    Balanced How saturated and varied the colours are, from a single toned-down hue to many bright ones.
    Contrast
    Statement How much the colours differ in lightness and saturation across the picture.
    Harmony
    Balanced Harmony How well the colours work together, from clashing to fully unified.
    Brightness
    Brilliant How light or dark the picture reads overall, from deep shadow to bright highlight.
    Saturation
    Subtle Color How pure and strong the colours are, from near-grey to fully vivid.

    Where in the world is this painting looked at?

    • under 1%
    • 1–3%
    • 3–8%
    • 8–20%
    • 20% and over
    This painting alone has too few recorded visitors to map, so the plate reads every work by Andy Warhol over the last twelve months — 71 countries in all. Where these figures come from

    The ten leading countries

    1. 1 China 26.4%
    2. 2 France 16.8%
    3. 3 United States of America 5.9%
    4. 4 Germany 3.6%
    5. 5 United Kingdom 3.5%
    6. 6 Japan 2.6%
    7. 7 Ukraine 2.6%
    8. 8 Spain 2.4%
    9. 9 Italy 2.3%
    10. 10 Russia 2.1%
    11. · 61 other countries 31.8%

    Find the three darkest countries on the map. Is the museum that keeps this painting in any of them? Write down one reason people far away might look at it.

    The 20 most looked-at works by Andy Warhol

    1. 1 Marilyn Diptych, 1962 31.7%
    2. 2 Campbell'S Soup Can (tomato) 4.7%
    3. 3 Marilyn, leo castelli gallery, new york, 1964 4.4%
    4. 4 Che Guevara 1.8%
    5. 5 Pat Hearn, 1985 1.7%
    6. 6 Red Race Riot, 1964 1.7%
    7. 7 Gothe, 1982 1.6%
    8. 8 Triple Elvis, 1963 1.5%
    9. 9 Chanel 1.5%
    10. 10 Five deaths, 1963 1.2%
    11. 11 Mao 1.2%
    12. 12 flowers 1.2%
    13. 13 (Untitled) from Sunset, 1972 1.1%
    14. 14 Flowers 1.1%
    15. 15 Marilyn, 1967 1.1%
    16. 16 Campbell's soup cans, 1962 1.0%
    17. 17 Gold marilyn monroe 1.0%
    18. 18 Zebra 1.0%
    19. 19 The New Spirit (donald Duck) 0.9%
    20. 139 Campbell this painting 0.1%

    Together these works take 61.5% of all the attention this artist's paintings received over the last twelve months. The catalogue holds 408 works by this artist, of which 282 were looked at at least once. This painting ranks 139 of them, with 0.1% of that attention. The same counts, month by month

    Bars measure attention, not quality. Pick the work at the top and this one: name one thing that might make a painting famous beyond how well it is painted.

    About this artwork

    Campbell — Andy Warhol

    The Enduring Echoes of Campbell’s Soup: Warhol's Serial Vision

    Andy Warhol’s “Campbell’s Soup Cans,” completed in 1962, stands as arguably the most recognizable artwork of the Pop Art movement and a cornerstone of twentieth-century art history. More than just a depiction of a ubiquitous product—the Campbell’s Tomato Soup can—Warhol's series transcends mere representation to become a profound meditation on repetition, mass production, and the shifting relationship between art and commerce. This seemingly simple image is laden with complex layers of meaning that continue to resonate with audiences today.

    A Revolution in Artistic Practice

    Before Warhol burst onto the New York art scene, painting was largely concerned with capturing idealized beauty or exploring profound philosophical concepts. Warhol deliberately rejected these conventions, embracing a technique he termed “screen printing,” which allowed him to reproduce images endlessly and efficiently. This method mirrored the processes of industrial production—the very subject matter of his work—effectively blurring the lines between high art and popular culture. The meticulous process involved transferring ink onto silk screens, meticulously aligning each print to ensure uniformity across all twelve canvases. Each can was printed in multiple colors, resulting in vibrant hues that captured the essence of the product itself.

    Historical Context: Challenging Artistic Norms

    The early 1960s were a period of significant social and cultural upheaval in America. The Civil Rights Movement, the burgeoning counterculture movement, and anxieties surrounding nuclear war fueled a desire for new forms of expression that reflected the realities of everyday life. Warhol’s decision to elevate a mundane item like Campbell's Soup into an artistic statement was deliberately provocative. He questioned the very notion of originality within art, arguing that repetition could itself be a form of creativity—a way to distill an image down to its core essence and disseminate it widely. Critics initially dismissed his work as trivial, but Warhol’s unwavering conviction in his vision ultimately cemented his place as one of the most influential artists of his generation.

    Symbolism Beyond Branding

    While undeniably referencing Campbell's Soup branding—the iconic red and white logo—the cans themselves carry deeper symbolic weight. Warhol deliberately chose this particular product because it represented the American Dream: accessibility, affordability, and a comforting familiarity. However, Warhol wasn’t simply celebrating consumer culture; he was simultaneously critiquing it. The repetition of the image underscores the homogenization of society under capitalism, where individuality is subsumed by mass production. Furthermore, the stark color palette—primarily red—evokes feelings of passion and urgency, mirroring the anxieties of the time.

    Emotional Resonance: A Reflection of Our Time

    “Campbell’s Soup Cans” continues to captivate viewers because it speaks to fundamental questions about art's role in society and its ability to provoke contemplation. Warhol’s masterful use of repetition forces us to confront our own perceptions of beauty, value, and authenticity. It serves as a reminder that art doesn’t necessarily need to strive for grand narratives or emotional profundity; sometimes, the most powerful statements are made through seemingly insignificant objects rendered in bold, uncompromising style. The artwork's enduring appeal lies in its ability to capture the spirit of an era—a time marked by both optimism and disillusionment—and to invite us to consider what it means to live within a world dominated by images and brands.

    Artist and museum

    Artist

    Andy Warhol

    Born in Pittsburgh, United States of America

    The Industrial Roots of a Visual Language

    Born Andrew Warhola Jr. in 1928 within the industrial landscape of Pittsburgh, Pennsylvania, the man who would become Andy Warhol spent much of his early years shaped by confinement and quiet observation. A childhood bout with Sydenham's chorea, or St. Vitus’ Dance, kept him indoors for long stretches. During these periods, he turned to the imagery provided by his mother: comic books and movie magazines. These were the first seeds of a visual vocabulary that would later embrace the mass-produced. He eventually moved toward formal training at the Carnegie Institute of Technology, earning a degree in Pictorial Design in 1949.

    His arrival in New York City marked a transition from the private world of sketches to the public sphere of commercial illustration. Working for names such as Tiffany & Co., Vogue, and Harper's Bazaar, he mastered the precision required by advertising. This period of professional service instilled in him an understanding of how images are manufactured and distributed. He learned the mechanics of the brand before he ever attempted to deconstruct it.

    The Factory and the Mechanics of Fame

    By the 1960s, his focus shifted from illustrating products to treating the products themselves as subjects. Through the adoption of the silkscreen printing process, he introduced a method that mirrored the repetitive nature of consumer culture. This technique allowed for a detachment from the hand of the artist, favoring a flattened, mechanical aesthetic. His studio, known as The Factory, became a central point for a specific New York social circle. It was a space where musicians, poets, and film personalities gathered, often blurring the lines between their private lives and their public personas.

    His work during these years explored several distinct themes:

    The commodification of everyday objects, such as his 1962 depictions of Campbell’s Soup Cans.

    The construction of celebrity through portraits of figures like Marilyn Monroe and Elizabeth Taylor.

    The darker side of the American experience, including his series on car crashes and electric chairs.

    This era was not without physical consequence. In 1968, a radical feminist writer named Valerie Solanas entered his Manhattan studio and shot him, leaving him with lasting injuries. This event altered the trajectory of his studio life, moving it toward a more business-oriented enterprise.

    Cinema and the Expanded Image

    Beyond the canvas, Warhol was an active filmmaker who produced over 600 films between 1963 and 1968. Many of these were experimental or static in nature. He utilized long, unblinking takes in works like Sleep and Empire to challenge how an audience consumes moving images. His filmic output often featured his "superstars," a group of personalities from the Factory scene who became part of the cultural fabric of the time.

    His influence reached into the music industry through his management of The Velvet Underground. He even designed the famous banana cover for their debut album, further merging the boundaries between fine art and popular media. By the time of his death in 1987, he had moved through various media—photography, publishing, and television—leaving behind a body of work that interrogated the very nature of what it means to be seen in a media-saturated age.

    Museum

    Museum Folkwang

    On show in Essen, Germany

    A Legacy Forged in Vision: Exploring the Soul of Museum Folkwang

    Nestled within the industrial heart of Essen, Germany, Museum Folkwang stands as a testament not just to artistic acquisition, but to a profound and enduring vision—a narrative woven from the passionate pursuits of private collectors, the turbulent currents of history, and an unwavering commitment to championing the evolution of modern expression. Born from the harmonious union of two distinct yet complementary legacies – the Essener Kunstmuseum established in 1906 and Karl Ernst Osthaus’s pioneering Folkwang Museum dating back to 1902 – this institution swiftly ascended to become a beacon for avant-garde thought, lauded even during its nascent years as an unparalleled space dedicated to artistic exploration. Paul J. Sachs's declaration in 1932, proclaiming it “the most beautiful museum in the world,” resonated with a profound truth: Museum Folkwang embodies a unique confluence of aesthetic ambition and intellectual rigor—a spirit that continues to define its identity today. The very name "Folkwang," evocative of Norse mythology’s meadow of the dead presided over by Freyja, hints at the museum's deep engagement with themes of life, loss, and remembrance, imbuing every exhibit with a poignant resonance.

    The story of Museum Folkwang is inextricably linked to its founder, Karl Ernst Osthaus, whose radical vision shaped the institution’s very foundation. Established in 1902, Folkwang was conceived as more than simply a repository for art; it was envisioned as a dynamic forum—a space designed to foster dialogue between art and society, a remarkably progressive notion at the time that continues to inform its programming. Osthaus believed passionately in the transformative power of art, advocating for its role not merely as decoration but as a catalyst for social change and intellectual growth. This commitment is immediately apparent in the museum’s early collections, which enthusiastically embraced Impressionism and Post-Impressionism, attracting artists like Cézanne and Matisse to Essen and firmly establishing the city as a crucial center for artistic innovation during that era. The embrace of German Expressionism—featuring works by Ernst Ludwig Kirchner, Emil Nolde, and Oskar Kokoschka—further solidified Museum Folkwang’s reputation as a champion of raw emotion and visceral experience, offering a powerful confrontation with the anxieties and uncertainties of the modern world. The museum's collection of early 20th-century German art is particularly renowned for its intensity and emotional depth, showcasing a generation grappling with rapid social and political change.

    Delving into the museum’s holdings reveals a remarkable depth, particularly in its engagement with Impressionism and Post-Impressionism. Here, masterpieces by Cézanne and Matisse aren't presented as isolated triumphs but rather as pivotal moments within a broader artistic dialogue—a conversation about light, color, and the subjective experience of reality. The meticulous observation and geometric simplification characteristic of Cézanne’s landscapes and still lifes – exemplified in works like “Mont Sainte-Victoire” – are particularly captivating, while Matisse’s bold use of color, capturing the essence of Mediterranean light, transforms everyday subjects into canvases brimming with vitality. Beyond these foundational movements, Museum Folkwang distinguishes itself through its profound engagement with German Expressionism, showcasing a collection that pulsates with an intensity born from societal anxieties and personal introspection. The museum doesn't shy away from the darker currents of human experience, offering a poignant reflection on the complexities of the modern world—a testament to Osthaus’s original vision. Furthermore, the museum’s extensive archive of over 340,000 German posters spanning from the Weimar Republic to the Cold War provides an invaluable visual chronicle of political discourse, economic shifts, and evolving cultural sensibilities, demonstrating art's capacity as both a mirror and a shaper of society.

    The physical structure of Museum Folkwang itself is a reflection of its dynamic history and forward-looking spirit. The original building has been thoughtfully expanded upon, most notably through the significant 2010 extension designed by David Chipperfield. This wasn’t merely an addition of space; it was a carefully considered dialogue between historical preservation and contemporary design—a masterful blend of concrete and glass that respects the museum's heritage while maximizing natural light and creating dynamic exhibition spaces. Chipperfield’s intervention seamlessly integrates with the existing architecture, resulting in a harmonious blend of old and new. The translucent, alabaster-like façade, constructed from recycled glass slabs, shifts with the changing natural light, creating an ethereal quality that invites exploration. Inside, generous open spaces and carefully considered lighting enhance the appreciation of each artwork, fostering a sense of intimacy and contemplation. The building’s architecture isn't simply functional; it actively contributes to the visitor experience, emphasizing openness and allowing for a deeper engagement with the masterpieces on display. The 2010 extension is particularly noteworthy for its innovative use of light and space, creating a stunning contrast with the original historic building.

    However, Museum Folkwang’s history is inextricably linked to a painful chapter in German history: the rise of Nazism. The suppression of artistic freedom led to the forced removal of over 1,200 artworks deemed “degenerate,” a devastating loss that profoundly impacted the museum's collection and its reputation. Despite these heartbreaking losses, Museum Folkwang persevered, rebuilding its collection through tireless efforts at recovery after World War II and reaffirming its commitment to artistic integrity. The resilience demonstrated during this dark era stands as a powerful symbol of the dedication of those who believed in the enduring power of art to transcend political ideologies and inspire future generations. The museum’s embrace of “degenerate art” – exemplified by the controversial 1937 exhibition organized by Joseph Goebbels—serves as a poignant reminder of the dangers of censorship and the importance of safeguarding cultural heritage. Today, Museum Folkwang remains not only a repository for masterpieces but also a powerful memorial to the artists whose voices were silenced during one of history’s most turbulent periods.

    Highlights & Collections

    The museum's collection is a vibrant tapestry woven from diverse artistic threads, offering visitors a journey through the evolution of modern art. Key highlights include:

    *Impressionism and Post-Impressionism:* A stunning array of works by Monet, Renoir, Cézanne, and Matisse – showcasing their revolutionary approaches to light, color, and form.

    *German Expressionism:* Powerful paintings and prints by Kirchner, Nolde, Kokoschka, and others, capturing the anxieties and emotional intensity of the early 20th century.

    *Early 20th-Century German Art:* A significant collection documenting the artistic ferment of the Weimar Republic, featuring works by Dix, Grosz, and Schad.

    *Photography Archive:* An extensive archive containing over 50,000 photographs, offering a unique perspective on the history of photography and visual culture.

    *German Posters (Deutsche Plakat Museum):* A remarkable collection of over 340,000 posters from the Weimar Republic to the Cold War, providing a fascinating insight into political discourse and social trends.

    Architecture & Design

    The museum’s architecture is as compelling as its art. The original building, constructed in 1902, has been thoughtfully preserved and expanded upon with the striking 2010 extension by David Chipperfield Architects. This modern addition seamlessly blends with the historic structure, creating a dynamic space that maximizes natural light and offers visitors an immersive experience. The use of recycled glass in the façade is particularly noteworthy, reflecting the museum’s commitment to sustainability and innovation.

    Notable Exhibitions & Events

    Throughout its history, Museum Folkwang has hosted numerous landmark exhibitions that have shaped the discourse around modern and contemporary art. Some notable examples include:

    *1937 “Degenerate Art” Exhibition:* A controversial exhibition showcasing works deemed “degenerate” by the Nazi regime, offering a poignant reminder of the dangers of censorship.

    *Retrospectives featuring William Kentridge:* The museum has presented acclaimed retrospectives featuring the work of South African artist William Kentridge, exploring his intricate animated drawings and themes of power, memory, and social justice.

    *Otto Steinert Photography Exhibition:* Celebrating the pioneering work of German photographer Otto Steinert, known for his innovative use of Luminogram techniques.

    A Hub for Cultural Engagement

    Beyond its artistic holdings, Museum Folkwang functions as a vibrant cultural hub, fostering dialogue and understanding within the community. The museum’s founding by Karl Ernst Osthaus established a precedent for engagement that continues to resonate today—a holistic approach to art encompassing painting, sculpture, photography, graphic arts, and posters. This comprehensive collection provides visitors with a uniquely panoramic view of 19th and 20th-century artistic development, inviting them to participate in an ongoing conversation about the power and purpose of art itself. The museum regularly hosts educational programs, workshops, and lectures for all ages, further solidifying its role as a vital institution for generations to come.

    Where to read more

    Find this online

    QR code linking to the download page for Campbell

    wahooart.com/en/art/download/andy-warhol-campbell-D8ZLKU-en/

    Cite this artwork

    MLA
    Warhol, Andy. Campbell. n.d., Museum Folkwang. https://wahooart.com/en/art/andy-warhol-campbell-D8ZLKU-en/
    APA
    Warhol, Andy (n.d.). Campbell [Painting]. Museum Folkwang. https://wahooart.com/en/art/andy-warhol-campbell-D8ZLKU-en/
    Chicago
    Andy Warhol. Campbell. n.d. Museum Folkwang. https://wahooart.com/en/art/andy-warhol-campbell-D8ZLKU-en/
    Harvard
    Warhol, Andy (n.d.) Campbell. Museum Folkwang. Available at: https://wahooart.com/en/art/andy-warhol-campbell-D8ZLKU-en/

    Look closely

    Campbell — Andy Warhol

    Look closely

    Answer in your own words. There are no wrong answers here — only answers you can explain.

    1. What catches your eye first, and why?
    2. Which colours or shapes create the mood — and what is that mood?
    3. Our catalogue files this work under: soup can series, andy warhol, reproduction art. Do you agree? What would you add, or take away?
    4. Look back at Marilyn Diptych (1962), earlier in this guide. Name two things it shares with this work, and one that is different.
    5. Pop Art: Art made from advertising, comics and packaging, treating supermarket images as worth a gallery wall. Where can you see that in this work?

    Your response

    Write a short paragraph about this artwork. Use the facts from the earlier parts of this guide, and your answers above.

    Art quiz

    Campbell — Andy Warhol

    How well do you know this artwork?

    Tick one answer for each of the 5 questions below. Each has exactly one correct answer.

    1. 1. Andy Warhol’s Campbell’s Soup Series is considered a pivotal moment in the history of Pop Art. What best describes its significance?

      • A It was one of the first artworks to explore abstract expressionism.
      • B It challenged traditional artistic conventions by elevating everyday objects into art.
      • C It primarily focused on depicting landscapes and portraits.
    2. 2. The image showcases twelve Campbell’s soup cans arranged in a specific pattern. Why was this arrangement chosen?

      • A To create an aesthetically pleasing visual balance.
      • B It mirrored the way Warhol envisioned consumers encountering the product.
      • C This method ensured that each can received equal attention.
    3. 3. Warhol utilized a technique known as silkscreen printing to produce these artworks. What is characteristic of this printing process?

      • A It involves applying paint directly onto canvas with brushes.
      • B It utilizes stencils to transfer ink onto fabric or paper, allowing for mass production.
      • C It relies on sculpting clay models to create textured surfaces.
    4. 4. Beyond its visual appeal, the Campbell’s Soup Series can be interpreted as a commentary on consumer culture and repetition. How does Warhol achieve this effect?

      • A By incorporating complex symbolism into each painting.
      • B He repeats the same image endlessly, emphasizing the ubiquity of advertising.
      • C Warhol exclusively used expensive pigments to convey prestige.
    5. 5. What was Andy Warhol's initial career path before achieving fame as an artist?

      • A He pursued a doctorate in philosophy.
      • B He worked as a commercial illustrator and magazine designer.
      • C He became a renowned sculptor.

    My score: ____ out of 5

    Answer key — for the teacher

    This starts a fresh printed page, so it can simply be left out of the copies.

    1A · 2B · 3B · 4B · 5B

    Check any answer against the catalogue record for this painting

    Questions & Answers

    What level of contrast does "Campbell" by Andy Warhol show?

    The light-dark contrast of "Campbell" is recorded as statement. Contrast describes how strongly light and dark areas differ.

    What orientation does "Campbell" by Andy Warhol have?

    "Campbell" by Andy Warhol has a landscape format. The format describes the proportions of the composition.

    What mood and emotion does "Campbell" by Andy Warhol express?

    The recorded mood of "Campbell" by Andy Warhol is minimalist, and its emotional tone is reflective.