Arkady Novikov: A Culinary Visionary Shaping London’s Dining Landscape
Arkadiy Novikov is a celebrated Russian restaurateur, born in Moscow in 1962, whose journey from humble beginnings to owning over sixty restaurants globally—including the iconic Novikov Restaurant & Bar in Berkeley Street, London—is a testament to unwavering ambition and artistic vision. He describes himself as someone who matured late in life, eschewing conventional career paths early on, prioritizing instead a passion for gastronomy that would ultimately define his legacy.
Novikov’s formative years were marked by studies at Moscow Culinary College and the Russian Academy of Economics, equipping him with foundational skills in both culinary arts and business administration—a combination crucial to his subsequent success. Before establishing Novikov Group in 1991 with Sirena, he honed his craft as a chef at institutions like the University Restaurant and Havana Restaurant, gaining invaluable experience across diverse cuisines. Notably, he served as head chef at Olympic Lights Restaurant, Viktoriya Restaurant at Gorky Park, and Hard Rock Café, broadening his culinary repertoire and establishing himself as a respected professional. The opening of Sirena signaled the genesis of Novikov’s empire, followed by Tsarskaya Ohota—a favorite among dignitaries—solidifying his reputation for creating exceptional dining experiences.
In 2011, Novikov Group embarked on an international expansion, launching Novikov Restaurant & Bar in Mayfair, London, a bold move that cemented his position as a pioneer in luxury hospitality. This venture was followed by Brompton Asian Brasserie in 2013, demonstrating his adaptability and commitment to exploring new culinary horizons. More recently, he inaugurated Artest—a collaborative project with chef Artem Estafiev—further elevating Novikov Group’s offerings into the realm of fine dining.
Novikov's artistic sensibilities extend beyond the kitchen; he possesses a deep appreciation for visual arts, comparing himself to an artist who consistently paints different pictures – a reflection of his belief in embracing change and innovation. This perspective informs his approach to restaurant design and concept development, prioritizing atmosphere and storytelling alongside exceptional cuisine. He’s driven by a desire to create spaces that inspire conversation and delight the senses, mirroring the richness he strives to convey on every plate.
His philosophy is encapsulated in a striking observation: “I wish I were a better swimmer,” he confessed, “But I can swim against the current.” This statement embodies his resilience—a willingness to persevere despite challenges—and an understanding that true success lies not merely in achieving goals but in navigating obstacles with grace and determination. Like Aivazovsky’s The Ninth Wave, Novikov recognizes that confronting turbulent times is essential for growth and that embracing discomfort can yield unexpected rewards. He believes that “To turn into a piece of trash is as bad as to swim like a stone,” highlighting the importance of adaptability and accepting imperfections—qualities he attributes to his own journey and those he seeks in his collaborators.
Ultimately, Arkady Novikov’s story isn't just about building restaurants; it’s about crafting experiences that resonate with emotion and intellect. He embodies the spirit of artistic exploration, constantly pushing boundaries while remaining grounded in a profound respect for tradition—a duality that defines both his culinary creations and his enduring influence on London’s dining scene.
