The Sun-Kissed Canvas of Seafolly: A Celebration of Australian Beach Life Seafolly Pty Ltd isn't a name typically associated with the traditional art world, yet its impact on visual culture – specifically, the romanticized and vibrant depiction of Australian beach life – is undeniable. Founded in 1975 by Peter Morris, Seafolly began as a small swimwear operation selling from a Bondi Beach market stall. It quickly evolved into a globally recognized brand, but more importantly, it cultivated an aesthetic that became synonymous with carefree summer days, golden skin, and the alluring power of t…