The Architect of Chrome and KitschBorn in 1973, Philippe Masson has emerged as a definitive voice in the contemporary Neo-Pop movement. Operating from his studio in Lyon, Masson directs his entire creative practice toward the mastery of Koons Kript Pop. His work is characterized by an obsessive pursuit of hyper-polished surfaces and the elevation of mundane consumer objects into monumental icons. Through a meticulous digital process, he transforms the ephemeral nature of toys and balloon animals into permanent, gleaming sculptures of chrome, gold, and candy-colored brilliance. Each piece func…